With the emergence of the Covid 19 pandemic, most of the businesses across the planet have moved online. However, moving a business online often comes with few sets of requirements, one amongst them is the need for proper content marketing.
However, for small businesses, it’s quite hard to employ full-timers who will dedicatedly work as content writers or content marketers. So, many businesses often look for a cost-effective way, which is outsourcing content marketing.
Outsourcing content writing to a freelance content writing service provider or a freelance content writer comes with many positives, and can also become a cost-effective way to manage your content marketing strategy. However, if you’re in the market looking for a freelance writer to outsource some of the content for your business, you can be overwhelmed real quick due to the staggering number of options.
So, here in this article, we have compiled 25 Tips to find the best content writing service for your business.
1) The Content Writer Should Understand Customers
While searching for freelance content writing services, look for writers who can understand your target customers. It’s not about writing thousands of words, but it’s about understanding the target audience, their demographics and helping your brand to find the proper voice. Most of the time, the best content writing service providers will take their time to know your business and its clients better for better ROI.
2) Sharing Insights with The Freelance Content Writer is the Key
In order to help your content writer to write meaningful content, you must provide them insights. Now you may ask, what kind of insights? These insights should include information regarding your target audience and how the blog addresses their pain points. If you are worried about data privacy, then all we can suggest is to sign a Non-Disclosure Agreement with the content writing service provider.
3) Don’t Shy away from Telling Your Goals
While working with a freelance content writing service provider, or a lone freelancer you must explain your goals. Otherwise, they might not be able to help you. There might be times when you need proper SEO content writing to rank better than your competitors, and the content writer must know your requirements in order to help you with proper content, that sells.
4) Communication is the Key
If cost is the factor, then there’s a high chance that your freelance content writer will be working from a different time zone from yours, and in that case, easy communication should be the main priority. Work with those content writing agencies, who are transparent with their work, offer easy payment options, and can revise their content at least 2-3 times according to your feedback.
5) Using the Same Tools
Ask your freelance content writing service provider to use your tools. While working with a freelancer the last thing you would want is a freelancer who refuses to learn or work with new tools.
6) Custom Content Writing Services
When it comes to freelance content writing services, some employers want a service provider who can create great content. While some look for more comprehensive options like agencies who can help them monitor the content’s performance or develop a content strategy. Few also look for providers who can help them with content distribution. So, must check with your content writing agency, if they can provide the service you need.
7) Look for Experienced Content Writers
It is good to have a content writer who has already written content in the field you are working on. Having some hands-on knowledge and experience helps to a large extent when it comes to writing the best content for your business.
8) Ask for Work Samples
Don’t shy away from asking for a previous work sample. If someone is experienced in your field then it’s great. However, a sample from the writer will eventually help you know your freelance writers’ real knowledge.
9) Ask The Freelance Content Writer for Paid Samples
You must understand, the content writing agencies or freelance content writers work for multiple clients at a time. In that case, we always suggest you ask for a paid sample as it will inspire the writer to write better content for you, which will help you to understand your freelance content writer better.
10) Don’t Use Samples on your Website
Few clients often publish the work samples provided by the freelance content writer on their website, without seeking any permission. We would suggest you refrain from doing such things, as those content aren’t yours and they are supposed to work as samples for your understanding. If you still want to publish those samples, then we would suggest you take permission from the writer beforehand. And it’s also a good practice to pay for the content you are publishing.
11) Content Writing Costs Quite a Bit
If you are expecting to work with an experienced freelance content writer then be prepared to pay a bit more than others. It’s not always easy to find a niche-based freelance content writer, which often shoots up the charges.
12) SEO Based Content Writing Service
A freelance content writing service provider must have a piece of great knowledge of SEO content writing. It must be familiar with SEO tools, keyword research, and optimizing content to maximize your ROI.
13) Ask the Content Writing Service Provide About SEO
Always ask SEO-related queries to your content writing agency. You can ask, how they would optimize content for SEO. Once you’re entirely sure about their effectiveness then only you should opt for their services. SEO content writing is essential when it comes to any professional content writing services and it requires quite a bit of study and research.
14) High-Quality Content is the Need of the Hour
Always opt for well-written content, which is engaging, and interesting & free of any grammar or syntax error. A high-quality content must be unique, fresh, and original.
15) A Great Portfolio
While assessing the sample work, you must check for the uniqueness, quality, and errors in the content. Don’t forget to do an SEO audit of the content writer’s website in order to know if they are following what they are preaching.
16) Hire a Proactive Content Writing Service Provider
Opting for those content writing agencies who take initiatives by themselves is a very good thing for your business. So, before hiring a creative content writer, ask him/her if he/she is willing to proactively participate in the assignment and if he/she is capable to do his/her own research.
17) Say it Clearly
If you are annoyed with constant proactiveness or questions and want your creative content writer to stick to your guidelines, then say it upfront. The key to effective content writing is to maintain transparency between the freelance content writing agency and you.
18) Work with Established Content Writing Agency
Always opt for established content writing agencies, which have strict codes and procedures, which helps when it comes to delivering content in time.
19) Ask your Peers
It’s always a good idea to ask your peers for suggestions. Your peers won’t suggest a content writing agency, with whom they had a poor experience. Asking peers regarding effective content writing services can become very helpful.
20) Don’t Entertain Delays
Always keep an eye on the response time of the freelance content writer. To create an effective content writing strategy, one needs to be responsive to their clients. If someone takes more than 48 hours to respond then it’s good to consider them to be unreliable.
21) Look at Reviews of the Freelance Content Writer
Nowadays we don’t buy a cellphone without looking at their reviews. So, when it comes to your business, don’t settle for something less. Always look for reviews. Every well-known or established freelance content writer has reviews, and testimonials, which need to be checked out before hiring.
22) Ask for Specialized SEO Tools
Don’t forget to ask the content writing agency regarding the use of specialized SEO tools. In today’s day and age, it’s nearly impossible to create good SEO-optimized content without using any specialized SEO tools.
23) Opting for Full-Service Providers
End-to-end services are mostly for those businesses that prefer to get rid of the headache of content creation, optimization, monitoring, and distribution. If you need a full-service provider then only you should opt for it as it comes with quite a hefty price tag.
24) Writing Service Providers are an Extension of Your Team
Always treat your content writing service provider as an extension of your current team. They will work alongside your full-time team in order to increase your ROI. To create an effective content marketing strategy, you must share information with your freelancers without any worry.
25) Don’t Bargain
Content writing is a labor-intensive job, and it doesn’t come cheap. If you are being offered a really low price, then there’s a high chance of the content being not good enough or the creative content writer is not enough experienced for your niche. So, choose wisely, and don’t always opt for cost-effective content writing services, and most importantly don’t bargain.
So, here are the top 25 hacks to find a content writing service for your business. Finding an affordable content writing service or ghost content writing service can be challenging sometimes. However, just keep in mind that effective content writing can be a key to your business’s success. So, take your time to go through all the points above and find someone right within your budget and see the magic.
Original Article: biztrailblazer.com
How Fintech Is Changing SME Banking [Trends for 2021]
With passing time, there has been considerable debate regarding the fact that FinTech disruptors will one day effectively take over the core roles rendered by banks. In some of the banking fields, this is already occurring with the help of the Finance software development company, particularly when looking at the appropriation of B2C and P2P money token and payment services, budgeting and financial plan, and investment platforms.
Although we’ve also taken expertise insights from the developers of TatvaSoft which is a financial software development company and used their views to complete this subject.
Those who have moved their business online, from a restaurant to a retailer or from another sector, have profited from a notable head in online use as consumer behaviors evolve amidst the pandemic, and several have become more effective. As per the EY report, worldwide, 25% of SMEs are utilizing some sort of FinTech, with 93% of adopters concentrating on the technological solutions on suggestion when picking a partner. However, while it might not look like it, compelling banks are actually in the most effective position to produce solutions that satisfy the current and future banking requirements of SMEs.
SMEs and MSMEs are significant operators of the economy, yet they are often neglected. This area lacks an important liquidity injection. The traditional financial software development service providers have been inadequate to write this credit requirement of small businesses because they have trouble meeting acceptability criteria, exhaustive paperwork, moderate scalability, and meager loan ticket size.
Let’s explore the role of Fintech in the innovation of SME banking along with how SMEs have evolved so far.
The Essential Role of Fintech in the Growth of SME Banking
Fintech has grown to the opportunity to present credit to SMEs and MSMEs within crowdfunding, private loans for business, MSME loans, and online lending tools. They utilize modern-edge technology, such as alternative scoring, digital and pragmatic channels for procurement, and channelizing this sector’s financial requirements.
Without the weight of bureaucracy, fintech software companies can give a quick path to credit and are adequately equipped to take the associated risks. They include several other competencies, like loans, direct banking, money management, and invoicing. Now it’s time to see how it changed SME banking.
The SME Evaluation after the Involvement of FinTech:
Public Banking made the way for a current generation of financial products, providing consumers wider selection and authority over their financial records, and driving contests in the financial industry. With Banking, banks likewise have a different possibility to design products and services that determine corporates and SMEs’ pain scores and promote their services.
The benefits for SMEs are immense, especially in sectors such as:
Credit risk scoring
Request to pay
Streamlined B2B payments
Accounting and bookkeeping
SMEs play an important role in every global economy. As per McKinsey, SMEs create a yearly global income of about USD 850 billion for banks. And 80% of banks over Europe escort the SME market as a preference growth area. But, SMEs endure being an underserved section on the discovery front, and several of them are now accepting other financial service providers for brand-new libations and services. Many developments have been executed in the retail banking division and the benefits for retail customers are obvious, but how can Public Banking support banks and fintech to properly serve the SME market? As recorded in The Paypers Global Open Banking report 2020, Public Banking, by payments and bank statements information, is driving Open Finance as it intends to increase the range of data to encompass savings, expenses, insurance, or pensions.
According to a well-known bank, this change will provide more extensive visibility of financial products and allow functionalities like complete wealth dashboards, while presenting more comprehensive actionable insight, and identification of products and analytics, along with consumers, SMEs, and corporates. Furthermore, as most banks acknowledge, there is a system for SMEs and their clients to communicate overpayments. This synergy should provide the customers more discretion over what they spend and when, and the SMEs a plan to give this opportunity whilst ensuring the payment.
Top FinTech Trends that are Essential for SME Banking
Whoever steps into this territory wonders why more and more FinTechs are concentrating on SMEs? Let’s find out why with this following segment. Within the past months, a particular customer segment has brought a lot of thought in the Fintech field: Small and medium-sized enterprises (SMEs) have been recognized as a society that has been overlooked by conventional banks for a long time. As a consequence, an increasing number of Fintech development companies join the market, giving products and settings that have been specially tailored to satisfy the requirements of SMEs – poverty, that because of digitization and globalization have increased in the past 20 years.
Banking stocks, however, have increased only by a little amount and in several states were not fixed as per the dynamic environment. To sustain in today’s extremely competitive markets, SMEs are expected to be compliant and effective. Therefore, Fintech businesses moved up to analyze and stimulate financial products and assistance for SMEs in the below-mentioned market segments:
– Banking & Accounting
Accounting functions in SMEs regularly practice a mixture of different tools. Owning to trade with several licenses, interfaces and information is spending time and financial resources. That is why FinTech have begun to realize completely digital solutions that allow businesses to handle their finances, invoices, and bills more efficiently.
– Supply Chain Finance
The financial compliance of companies can also be controlled with the advice of factoring help. Particularly when capital is required to start a business, deferred payments or extended payment terms in records can have an adverse effect on the liquidity of a company. While the factoring method itself is not an alteration, the solutions that have been produced by FinTech can most absolutely stimulate the factoring method and check it with higher cost-efficiency. BillFront, for example, gives factoring assistance for digital media companies, and appropriate targeting ad-tech companies.
Receiving credits from conventional banks can be pretty challenging and time-consuming. In extension, treatment times are frequently very long which has an immediate influence on the businesses’ financial flexibility. Recently advanced solutions that have been specially designed to fulfill the requirements of SMEs resolve the difficulty of a long approach time and explain the application method and at the identical time improve its transparency.
– Debt collection
Similar to any other business, SMEs need to apportion with debtors. While the means of regular debt collection companies are costly and prone to collapse or even end customer relations, FinTech have improved the method of debt accumulation by addressing the consumers in different styles and on various channels. One Fintech firm that has produced a unique program of debt collecting is Pair Finance. The company is reaching debtors through digital channels and bases its communicational purposes on penetrations from behavioral analysis and machine training. As a consequence, debtors react faster and are more inclined to settle their bills. In interest, the debt collection method is more concise and costly than conventional approaches.
How can banks and other firms develop more effective relationships with these SMEs?
In 2020, banks and other donors began developing amazing relationships with SMEs as an effect of determining the government lending programs. And this was in the UK and at a global level as well. In America, for instance, the Pay check Protection Program (PPP) set by the Coronavirus Aid, Relief, and Economic Security Act established the relationship between several American banks and their small businesses. The provocation for banks is to develop these different relationships; the pandemic produced a link through digital SME lending programs and financial companies must now support and maintain these connections through further product offerings.
They have a fabulous event to provide to each of an SME’s requirements whilst increasing their own profitability. Banks who engage in these government-sponsored plans are ready to decide on a new SME customer remotely and very precisely because of public banking data. Finally, the bank can increase the connection with other commodities and services, according to their practice as a borrower.
These are a few examples of domains in which Fintech software development companies are concentrating on the requirements of small and medium-sized enterprises. The power of artificial intelligence, machine knowledge and big data will transform markets and their corresponding probabilities and requirements even more. Therefore, it is possible that Fintech companies will enhance their applications to implement solutions that will empower SMEs to optimize methods and, hence, improve their performance.
Original Post: biztrailblazer.com
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